Beautycounter is quickly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”
Final week, Beautycounter Model Advocates (Consultants) came upon that Beautycounter might be closed/not-operational for fairly a while – till fall of 2024 at least. This was devastating information for me, and I do know a lot of you who use and love these merchandise really feel very disillusioned as effectively. I really feel like a rug was pulled out from below me. I had NO IDEA this was coming or that the corporate was on the verge of a significant transition. In actual fact the week earlier than they paused operations, they’d simply shared a fragrance promo, and I had an e mail drafted able to hit ship the following day. Since I felt blind-sided, I wish to present as a lot context as I’ve right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was bought by an funding agency referred to as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. For the reason that sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a wholly new entity below a model new LLC.
So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however relatively overspending / poor selections on the administration aspect. For instance, delivery and customer support at Beautycounter was high notch. Through the years new delivery suppliers and totally different customer support groups led to a less-than-ideal scenario. I can’t say for positive, however I guess these selections have been made to place revenue forward of individuals. And other people observed! My pal Teri shares slightly bit extra in regards to the enterprise aspect of issues in her weblog submit right here.
Is Beautycounter coming again?
We now have been advised instantly from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.
Gregg and her crew are working diligently to rebuild the tech, processes, and platforms that can permit Beautycounter to return with the identical formulations, packaging, and firm identify. Initially they have been going to proceed operations as normal and re-launch in Could, however Gregg made the laborious choice (which she shared tearfully with us) that it will be smarter of them to pause operations and comb by means of each course of than proceed to run as Carlyle had (suppose delivery distributors that have been taking too lengthy and contracts that want renegotiating).
I’m hopeful the brand new Beautycounter will launch later this yr. We’ve been advised will probably be pushed by mission identical to it all the time has been, and that’s reassuring. Initially we have been advised every little thing was paused because it was, however now it seems like we’ll all be ranging from scratch with a brand new compensation plan, construction, possibly new product line. Gregg has mentioned she hopes to convey again the guide group in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and he or she is attempting to rebuild within the smartest means!
Whereas I don’t have a crystal ball, so I can’t say for sure what the long run holds, I’ve each intention of staying with Beautycounter if and when it resumes.
Can I nonetheless buy Beautycounter merchandise?
From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly signifies that orders can’t be positioned by means of the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so a lot of you’re keen on and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy in regards to the new perfumes that JUST launched. I heard from so a lot of you that you simply have been going to purchase a full measurement as quickly as the location reopened, and now you’ll be able to’t 🙁 I’m attempting to ration the three bottles I purchased so that they final till the autumn (knock on wooden).
My Ideas
I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has develop into an enormous a part of my identification and on-line enterprise. For the reason that starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence business at giant. I used to be happy with the large steps Beautycounter took to enhance laws within the extremely unregulated magnificence business. Financially this can harm, however what hurts probably the most is considering all of the merchandise I’ve upstairs that can finally run out. I actually hope Gregg can convey them again to life.
I’m a loyal Beautycounter shopper, what can I do now?
If it’s essential to buy some Beautycounter merchandise: you would possibly be capable of discover a small assortment at Ulta. Tip: your native retailer could have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.
If you’re in search of new manufacturers: Beautycounter has been my “simple button” skincare and make-up, however I might be in search of alternate options. I’m doing a little homework on my finish and searching into different skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e mail record, you’ll be able to add your e mail right here for extra detailed information.
I’ve all the time liked that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten lots of questions on the “subsequent finest suggestions” and listed here are some ideas. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a model that I’ve tried and liked within the final yr. They’ve some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I would give the serums a attempt quickly. The protection requirements aren’t fairly what Beautycounter is, but it surely’s thought of a clear model. I’ll say that every little thing Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me model that a lot of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The elements are clear and it’s touted to have unbelievable outcomes. I’m ordering a few of the finest sellers!
Issues Really helpful To Me
Perks embrace free delivery on $50, 365 day returns, and a free product if you happen to take their skincare quiz!
I’m engaged on an extended submit about some swaps to make if you happen to’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.
Thank You
Thanks for the belief you’ve put in me to share suggestions and data with you. Thanks for supporting my enterprise along with your purchases and your loyalty.
