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Tuesday, November 4, 2025

Introducing Ocean & San Attire: Not For Racing


Ocean & San not too long ago debuted a brief video titled This Is Using, which depicts two associates having fun with an idyllic afternoon of biking alongside the Central California coast. The surroundings is beautiful – a mixture of dense forest, rugged shoreline, and dreamy roads. The pair rides swiftly by means of the grand panorama. They’re match and succesful cyclists who take pleasure in pushing one another, however in addition they look like in no hurry in any respect, stopping to satisfy a stupendous horse, wade throughout a river, and shoot images, on movie, no much less.

Eager observers could discover one thing else that may be a bit totally different, which is that each riders look like sporting t-shirts…extra on that later. The video’s narration underscores what it reveals, which is that using bikes could be very totally different from racing bikes. “We’re accomplished measuring watts, kilojoules, and coronary heart charges, and we’re accomplished using aero to the espresso store,” the narrator says, in a decisive, relaxed tone.

I’ve in all probability watched this video a number of too many occasions, largely as a result of it’s a fantastically produced piece of media and conjures up me to journey my bike. However there’s extra than simply magnificence to be discovered right here. Ocean & San is reminding us that biking is about exploration, not competitors. For a lot of, biking is about creating moments, not saving seconds.

These are concepts that well-established biking manufacturers are likely to keep away from, as a result of, frankly, they don’t align effectively with promoting merchandise to hundreds of thousands of individuals. That’s okay, although – it appears extra becoming for the message on this video to be coming from a brand new, small, and considerably mysterious model like Ocean & San.

And what of this California-based biking attire firm? There’s quite a bit to love. First, Ocean & San has a minimal choice of merchandise. I like that as a result of it tells me that they aren’t making issues simply to seize a slice of a product phase. There are only a handful of choices on the Ocean & San net retailer, which embrace unisex socks and hats, the high-performance Signature Bib Brief – out there in each cargo and non-cargo variations – and the flagship All Day Shirt, in each lengthy and brief sleeves.

Except for a helmet, sneakers, and sunnies, you don’t want the rest to journey and have a good time. Each Ocean & San merchandise is obtainable in each males’s and ladies’s suits, which ought to be a given with biking attire however isn’t essentially all the time the case.

Two riders wearing Ocean & San apparel while out on an adventurous bike ride.
With a small choice of merchandise being made within the USA and comparatively distinctive model messaging, Ocean & San approaches biking attire a bit in a different way. (picture/Ocean & San)

Ocean & San can be likable for what they don’t seem to be doing. O&S attire isn’t “quick vogue” that’s simple to supply and market, however too low cost to final. To paraphrase the Ocean & San web site, the founder’s frustration with quick vogue was a giant a part of the inspiration to start out the corporate. They knew from the beginning that O&S merchandise could be made in Los Angeles, they usually took the time to search out the correct factories and folks to fabricate their merchandise to satisfy their requirements.

Certain, it’s a lot inexpensive to fabricate abroad, however Ocean & San feels that the power to satisfy face-to-face with the individuals concerned and manufacturing regionally permits them, and their clients, to really feel extra linked to the merchandise and to the individuals who make them.

Evidently, I used to be stoked when a package deal of Ocean & San clothes arrived at my home, with some California-esque climate within the forecast. These are impressions after using about 100 miles in what I acquired.

The All Day Shirt

Riding in the Ocean & San All Day ShirtRiding in the Ocean & San All Day Shirt
Using within the Ocean & San All Day Shirt and Signature Bibs. (picture/Bennett Shane)

Whereas it actually appears extra like a “t-shirt” than your typical biking jersey, I solely known as it a “t-shirt” within the open in order that I can now level out that it’s way more than that. The All Day Shirt ($79 no graphic – $86 with graphic) succeeds effortlessly due to its pure, non-technical really feel. Whereas it’s a DryRelease material, comprised of 85% polyester and 15% cotton, it feels identical to a cotton shirt that’s been well-loved through the years, however with a way more exact and practical match. There isn’t a static cling, no plastic-y, irritating nonsense occurring with this materials. Should you put on this shirt all day, which means it was a damned good day. 

The match is spot-on for the applying of street and gravel using. I’m 6’0”, 165 lbs, and examined a dimension medium in each brief and lengthy sleeves. The torso size is ideal, extending simply previous my tailbone and resting simply off my hip flexors in entrance whereas I’m using. Standing upright, the All Day Shirt is only a tiny bit longer than most informal shirts, however is properly proportioned and appears nice off the bike. 

The graphics are partaking and eclectic in model, providing you with a number of totally different vibes to select from. I really like the NFR (Not For Racing) version as a result of it has an unobtrusive, classic have a look at first look, and a whole lot of content material within the graphic upon nearer examination. There are at the moment six graphic choices to select from together with three graphic-free variations of the All Day Shirt in each brief sleeve and lengthy sleeve.

The climate throughout the preliminary check interval was preferrred for using within the All Day shirt, within the excessive 70s to mid 80s with low humidity. The one time I can ever recall feeling very heat sporting it was whereas I waited within the direct afternoon solar at an enormous visitors crossing. Every time I used to be shifting, the polyester mix material and relaxed match saved airflow plentiful and what little sweat did switch to the All Day shirt really appeared to assist with cooling, as a substitute of feeling moist or clammy, like cotton, and even itchy, like some “technical” materials can.

On the similar time, the All Day Shirt is simply heavy sufficient to forestall it from flapping round like mad above 20mph. This was very true of the sleeves, which stayed put near my elbows and didn’t journey up my triceps the best way most t-shirts will at excessive velocity. The long-sleeved model of the All Day Shirt is best for barely cooler situations, with temps topping out within the excessive 70s. 

Riding in the Ocean & San All-Day Shirt and Solution BibsRiding in the Ocean & San All-Day Shirt and Solution Bibs
Regardless of not being pores and skin tight like most biking jerseys, there’s surprisingly little flapping within the wind and the sleeves of the All Day Shirt have a tendency to remain down on the arms. (picture/Bennett Shane)

I could make just one tiny nitpick of the All Day shirt, associated to its three rear pockets that mimic a standard jersey. The center pocket is zippered, which is an effective alternative, because it’s essentially the most practical of the three pockets. It’s essentially the most practical as a result of until each outdoors pockets are loaded with equal weight, the All Day Shirt will shift towards the heavier pocket given its looser, extra informal match.

So, I put my (outdated and small) iPhone within the heart pocket and was capable of situate it lengthwise, so it wouldn’t shift round. Now, I needed to take away the case to do that, which is okay. Nevertheless, I believe that almost all smartphones are too lengthy to sit down upright or sideways on this pocket whereas additionally using the zipper.

Is that this a giant deal? To me, not likely. To start with, cargo bibs, just like the Resolution Cargo from Ocean & San, are nice for storing your huge pocket pc, and plenty of different issues. And naturally, there are limitless different locations to retailer stuff on bikes lately. So, to conclude my solely small critique, I hope that perhaps an up to date All Day Shirt of the long run could have a center zippered pocket massive sufficient to accommodate huge telephones plus their case, or one thing else substantial like perhaps a sandwich. 

Should you’ve all the time wished a extra informal shirt for using, however had been postpone or disillusioned by choices from different manufacturers, I implore you to offer this concept one other probability because the Ocean & San All Day Shirt nails the execution and it’s particularly profitable in an important criterion, which is consolation.

Resolution Bib Shorts

Riding in the Ocean and San Solution Bib ShortsRiding in the Ocean and San Solution Bib Shorts
The Ocean & San Resolution Bibs are top-quality bib shorts that match nice and have you ever coated for any and all varieties of using. (picture/Bennett Shane)

Ocean & San affords the Resolution Bib Brief ($245) as effectively, and whereas these complement the All Day Shirt properly, in addition they take a special method, totally embracing supplies and applied sciences that apply to all types of using, together with racing. Whereas I hope that ultimately, O&S affords a extra informal wanting some sort, I maintain that bib shorts are one biking garment that must be technically sturdy, as a result of, in any case, we’re nonetheless using far and quick(ish?) and wish the anatomical assist and safety of a legit pair of bibs.

The match is superb, with the best leg size for nearly anybody to appear and feel good. I’ve extra-long femurs and the shorts finish about 6” above the highest of my patella, proper the place they need to. People with shorter legs may need the underside of the leg a bit nearer to their knee, nevertheless it shouldn’t create a match concern. The pad is an opulent triple-layer elastic interface akin to what you’ll discover on any bib within the mid-$200s worth level. The straps are minimal, mushy, and have a pleasant stability of stretch and maintain and lay completely flat throughout the chest, shoulders, and again. I used to be significantly eager to look at the straps as a result of this method of All Day Shirt + Resolution Bib Shorts appears designed for using with no base layer. I used to be pleased with how the straps felt in opposition to my pores and skin and had no irritation from them in any respect.

The Resolution Bib Brief is obtainable in each cargo ($255) and conventional/no-pocket types, with two colour choices – navy and black, in each males’s and ladies’s. They’re nice bibs with no shortcomings that may have you ever coated on any kind of journey whether or not you’re hopping locked gates and making associates with horses or not. And, having examined most of the greatest biking bib shorts in the marketplace, I can confidently say that they’re an incredible all-’rounder that’s aggressive with choices from all the key gamers.

In Garments-ing

Whereas I didn’t get into any using as wonderful because the Central California Coast, I’ve loved all of my time using in Ocean & San tremendously, largely due to a sense of leisure and endurance caused by using in clothes that’s #NotForRacing. Pals wished to speak concerning the All Day Shirt and I could have transformed a few them to the laid-back West Coast using philosophy that the narrator of the This Is Using video espouses so convincingly.

“Let’s not overlook, the journey is supposed to be loved.”

Should you’re turned off by the match and really feel of extra conventional biking attire, Ocean & San affords one thing slightly totally different that’s price testing. (picture/Bennett Shane)

In my position as a contributor to BikeRumor, I obtain a whole lot of package to check, assessment, and hold. Most of it finally ends up being given to associates as a result of I’m tremendous choosy and don’t have a ton of house to retailer issues I’m not utilizing often. Moreover, I’ve begun to embrace the concept of minimalism in my biking wardrobe.

So, I’m gifting away extra stuff that’s good, however not nice, or perhaps simply doesn’t get me excited to journey once I see it within the closet. I’m protecting a small variety of issues that I attain for many times as a result of they work completely for me and make me pleased.

That’s the correct option to construct a wardrobe, in my view – with issues that mirror who you’re and what you worth, and that make you essentially the most comfy model of your self. I believe Ocean & San goes to be a kind of manufacturers for me. Once they launch one thing new, I’ll not less than think about including it, as a result of I do know they’ve an actual inspiration for creating it, and that it will likely be of the very best high quality.

oceanandsan.com

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