The previous few months have been a little bit of a curler coaster journey for Revel Bikes. Again in mid-April, the model introduced it was shutting down operations shortly after launching three new bikes at Sea Otter. Then, simply a few weeks in the past, we discovered that Revel’s founder, Adam Miller, purchased the model again after its non-public fairness house owners have been foreclosed on. That announcement marked the start of a brand new chapter for the model, with one of many important targets of the corporate being to “make one of the best, most modern bikes we will.”
To try this, Revel has employed Mike Giese (@steezygiese765 on Instagram) as their new Director of Product and Inventive Director. Giese might be greatest identified for his fashionable driving and gorgeous POV movies on social media — in the event you haven’t seen them, I extremely advocate trying out his Instagram feed. Together with the announcement of his hiring, we have been additionally reminded that he designed Revel’s authentic Rail, Rascal, and Ranger fashions eight or so years in the past. Seems, he’s not simply good at driving bikes, however he apparently is aware of design them, too.
Giese is clearly a expertise on the bike and was sponsored by Evil Bicycles, ENVE, POC, and others for a few years. However whereas watching his high-speed POV movies, it was a lot much less obvious that he was working as an industrial and graphic designer the entire time. Not solely did he design the aforementioned Revel fashions, however Giese was additionally a member of the group behind Belief Efficiency’s linkage forks. Extra lately, Giese spent the previous two years working with GT Bicycles as its Head of Product, earlier than the model introduced it was pausing operations late final yr.
Now, Giese is formally bringing his expertise as a rider, designer, and engineer again to Revel as the brand new Director of Product and Inventive Director. In accordance with Revel, Giese is “an absolute legend with inventive design and engineering and can energy the model ahead in our new chapter of Revel Bikes.” We undoubtedly assume Giese is a strong addition to the Revel group, and we’re excited to see what they cook dinner up collectively.
Keep tuned at revelbikes.com
