In a transfer that might shake up the U.S. bike-buying expertise, Canyon Bicycles is now promoting choose fashions straight by way of Amazon.com. Sure, Amazon—the identical one which will get you ibuprofen, path combine, and no matter in 48 hours or less- will now be delivery you a premium bicycle.
Replace: Canyon has given a bit of bit extra clarification on how that is simply one other method to make their reasonably priced bikes extra accessible to extra potential cyclists.
Canyon’s all the time been the poster little one for the direct-to-consumer mannequin within the bike trade, delivering high-performance bikes at aggressive costs by chopping out the intermediary. Now, they’re increasing that technique by teaming up with the biggest on-line retailer on the planet. For U.S. prospects, this might imply sooner supply, simpler entry, and fewer friction when pulling the set off on a brand new experience.
So, what’s really out there?
Canyon’s Amazon storefront presently encompasses a curated collection of its common fashions—assume commuter e-bikes just like the Roadlite:ON, gravel grinders just like the Grizl, and concrete cruisers—with extra reportedly on the way in which. These aren’t stripped-down variations both; they arrive totally loaded, similar to in case you ordered straight from Canyon’s web site. The value factors look aligned with Canyon’s personal listings, and sure, delivery is Prime-eligible.
Canyon had defined that this Amazon partnership is supposed for the extra reasonably priced spectrum of their bikes (assume: lower than $3500 or so) and centered completely on mountain bikes, metropolis bikes, and different all-rounder bikes and bikes bikes. The purpose is de facto simply to make reasonably priced bikes simpler to entry for extra riders, whereas sustaining the entire customer support you get straight from Canyon.
What does this imply for riders?
Frankly, it’s not all that totally different for the ‘already consumer-direct’ bike model to make their bikes out there by way of the USA’s hottest direct to shopper procuring platform. And although you purchase by way of Amazon, you continue to get the complete Canyon guarantee and buyer care straight from the bike maker.
If you happen to’ve ever hesitated to buy a Canyon due to lengthy supply timelines, import charges, or considerations over the shopping for course of, this could be the nudge you wanted. With Amazon’s backing, the trail from “add to cart” to “prepared to tear” simply bought smoother. Canyon will nonetheless deal with service, guarantee, and assist straight—Amazon’s only one extra distribution channel.
And whereas we’re not seeing race machines just like the Aeroad or Lux Path on there simply but, the transfer suggests Canyon’s opening the throttle on accessibility, perhaps even testing the waters for broader market growth.
For now, Canyon plans to restrict this solely to extra ‘entry-level’ bikes, and doesn’t but embrace their devoted street platforms. The Amazon distribution deal can also be US-specific with no instant plans to do the identical of their house European market. Nevertheless it’s not fully remarkable for them to associate with different supply pathways – they’ve had an analogous fast ship functioning for some time to shoppers in China. So we’ll see the place this goes subsequent.
The underside line is that now you can purchase a Canyon bike along with your groceries. These are wild occasions within the bike world.
Canyon.com or now additionally Amazon.com
