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Wednesday, September 17, 2025

Brightline Consuming Evaluate: A Disgrace-Stuffed Advertising Monster


This Brightline Consuming overview is an opinion piece. 

I’ve gotten so many requests for a Brightline Consuming overview, so right here we go!

What’s Brightline Consuming?

Brightline claims that it helps individuals reside ‘joyful, skinny, and free’. 

The eating regimen is predicated off of the premise that identical to people who smoke who can’t have one cigarette each occasionally, people who find themselves ‘addicted’ to sugar and flour can’t eat these meals. 

Ever. Once more. Not honey, maple syrup, or sweetener. Not almond flour, oat flour, or white flour. Nothing.

Simply to get this out of the best way, there’s no compelling analysis that meals is addictive. The research on sugar dependancy – are largely accomplished on rodents and their methodology is defective.

One of many extra standard sugar dependancy research was accomplished on rats whose entry to sugar was restricted, then allowed – ensuing within the rats binging on pure sugar.

However people usually don’t eat pure sugar, and we don’t reside in a restrictive setting. Effectively, except you’re on a eating regimen like Brightline, however I digress.

Regardless of the analysis that exhibits that meals vs drug dependancy aren’t the identical issues, I perceive that some individuals do actually consider and really feel that they’re hooked on issues like sugar and white flour. Though that’s anecdotal proof, we are able to’t ignore it. 

I can’t precisely inform an individual that what they’re feeling isn’t true, however I can very properly inform them what I consider the eating regimen they’re following.

How Does Shiny Line Consuming Work?

The Shiny Strains are like traces within the sand it’s best to by no means cross. They’re:

Sugar: Get rid of out of your eating regimen fully

Flour: Get rid of out of your eating regimen fully. Not simply white flour, both: all flour, even when it’s rice or almond or no matter. 

Parts: All the things you eat have to be weighed, measured, and logged

Meals: No snacking between meals

Each morsel of meals have to be weighed and measured. Combined dishes like casseroles aren’t advisable, as a result of it’s powerful to find out how every ingredient suits into your every day allowances. 

Even in eating places, it’s essential to get out your trusty scale and weigh out your meals. That sounds actually fucking embarrassing and dysfunctional, to be sincere.

Brightline does supply the ‘one plate rule’ as properly, which implies that as a substitute of weighing your lunch in a restaurant, you’re allowed only one plate. 

It’s nearly as if this eating regimen trades one ‘dependancy’ for one more: consuming versus obsessive weighing and measuring. 

Simply as an apart, because the mom of two pre-teens, I’d be extraordinarily fearful about the kind of meals relationship I’d be modelling with Brightline. It’s one factor to be conscious about what you eat, and one other to be obsessive about it. 

The Shiny Line Consuming Plan

Brightline doesn’t give particular meals plans; as a substitute, you get the skeleton of what you’re assigned for a day. For instance, a lady will get the next:

Breakfast: 1 fruit, 1 breakfast grain, 1 protein

Lunch: 1 fruit, 1 fats, 1 protein, 6oz greens

Dinner: 1 protein, 1 fats, 6oz greens, 8oz salad (there’s a distinction?)

Irrespective of who you’re, you get the identical plan. It’s one-size-fits-all, 1200 calorie eating regimen. 

Though some Brightline followers say they modify their consuming in line with their dimension and starvation, it seems as if this isn’t advisable. When you do make changes, you have to do it constantly, that means day-after-day – not simply including a snack whenever you like or a bigger meal as a result of it’s your birthday. 

Trusting your physique isn’t a factor with this eating regimen; basically Brightline tells you that your physique isn’t to be trusted, ever. 

Does that sound wholesome to you?

When you worth weight reduction over emotional well being, you may must re-examine your priorities. These two issues do NOT should be mutually unique. 

It’s doable to realize a wholesome weight and never sacrifice emotional, bodily, or monetary well being. You may must first discover your ‘why’, which brings me to my subsequent level:

For the entire psychology expertise that Susan Peirce Thompson says she has, she spends a number of time telling individuals learn how to eat and never a number of time asking individuals to determine their ‘why’.

The ‘why’ is the only most essential a part of any consuming plan. The ‘why’ is what you ask your self whenever you go on eating regimen after eating regimen, otherwise you binge eat, otherwise you consider you’re ‘addicted’ to sugar. WHY. Why am I consuming this fashion? 

Though Brightline likes to diagnose individuals with ‘meals dependancy’, is the best way you’re consuming since you’re actually hooked on meals or, is it due to some underlying emotional problem? 

Meals is all too usually a symptom, not a trigger. Please keep in mind that. So happening eating regimen after eating regimen, even punitive, ultra-structured diets like this one, won’t ever enable you to obtain significant change in the event you don’t first resolve what’s making you overeat within the first place. Interval.

There’s a number of ‘powerful love’ and hyperbole on this eating regimen. 

Followers keep away from the ‘NMF’s, that means, ‘Not My Meals’. Any meals that’s off limits is ‘NMF’. As a dietitian, going onto boards and remark sections and seeing what individuals are writing is disturbing.

There’s a ton of ‘poisonous NMF’ and ‘my husband eats S + F (sugar and flour) and it’s so dangerous for him blah blah blah’…as if everyone seems to be killing themselves with regular meals however the Brightline individuals have the key to well being and wellness.

These individuals might have misplaced a considerable quantity of weight, however they don’t appear to be emotionally wholesome by way of their relationships with meals. You shouldn’t really feel like you’ll be able to’t eat your personal marriage ceremony cake, however this was one Brightline follower’s dilemma. 

When you go off plan, you’re instantly thought-about an ‘addict’, which is, properly, disturbing. Discuss shaming, wow.

 

One reviewer said, “The Fb web page scared me, individuals upset with lacking their one fruit, contacting Susan for particular permission so as to add an additional carb as a result of they’re hungry on a regular basis, worrying that they cannot eat a slice of marriage ceremony cake at their very own marriage ceremony as a result of it’s “not their meals”.” 

Thompson recommends placing tape over your mouth whereas cooking so that you don’t take any BLTs, or ‘Bites, Licks, and Tastes’. I’ve by no means heard of something extra shaming and degrading in a eating regimen than suggesting an individual put tape on their mouth to cease them from consuming.

Do you significantly need to take recommendation from an individual who tells you to do that?

She tells followers that starvation is a sense that we simply must be taught to reside with. 

She’s unsuitable. Bodily starvation is your physique telling you that it wants one thing. Why is {that a} dangerous and shameful factor? This eating regimen fully rejects your physique’s inside cues and replaces them fully with exterior guidelines. Certain, individuals say it eliminates the ‘guesswork’ of weight-reduction plan, however that’s a heck of a tradeoff.

 

The motto of ‘Glad, Skinny, and Free’ insinuates that being joyful hinges on thinness, which is totally tousled. 

Thompson pushes the idea of a ‘proper sized physique’. I perceive the that means of this, however telling people who they’ve to search out their ‘proper dimension’ is offensive and incorrect.

All of us exist inside a variety, and to name it ‘proper’ or ‘unsuitable’ isn’t acceptable. If I acquire 10 kilos, am I now ‘unsuitable’? Gross.

 

Thompson tells followers that they should obtain ‘meals neutrality’, that means impartial emotions about meals. As in, no extra being enthusiastic about consuming. When you’re enthusiastic about consuming, you have to be an addict, in line with Brightline.

 

Thompson says that individuals who don’t train truly lose extra weight and hold it off. 

Not solely does she declare that compensatory habits – like overeating to make up for energy burned, and permissiveness since you’ve labored out – ruins your eating regimen, however she additionally makes the extremely offside assertion that train ‘drains your willpower’ and subsequently you’ll have much less of it to your eating regimen.

‘Train helps you keep heavy’. Uh, no. It doesn’t.

Whereas train alone isn’t nice for weight reduction – I at all times say weight is misplaced within the kitchen – scaring individuals away from one thing that has nice worth for bodily and emotional well being is actually reckless. In case your eating regimen is that strict and that low in energy that it doesn’t depart room for train, that’s a RED FLAG X 10000.

She goes on to say that after a number of months of being on the eating regimen, you’ll be able to incorporate train. Discuss blended indicators. Inform people who train retains you fats, however then give them permission to do it. What?

Thompson additionally makes some fascinating claims.

She says that earlier than happening her eating regimen, she went from a dimension 4 to a dimension 24 in 3 months, which is bodily unimaginable.

She claims that Brightline is ‘the simplest eating regimen on the earth’, however there’s zero proof of this. She does ‘analysis’ on her personal purchasers, and for all of her boasting she additionally has by no means printed a peer-reviewed paper. 

She claims {that a} Brightline follower with sort 1 diabetes was in a position to come off insulin. This declare is just not solely unimaginable, it’s additionally irresponsible and harmful.

Brightline Consuming is a advertising and marketing machine. All the net weblog opinions of it comprise a number of affiliate hyperlinks, are clearly biased, and maybe sponsored. The Amazon opinions of the ebook are overwhelmingly constructive however whenever you look intently, lots of them have been written on the identical actual date. HM.

The Brightline web site is like one enormous gross sales pitch. And, though there are free movies of Thompson talking her truths, you then must pay to have entry to all the pieces else. The bootcamps, Brightlifers, Rezoom for whenever you fall off the wagon, and even a Fb assist group. It’s a complete bait and change. 

 

This eating regimen is endorsed by charlatans like Mark Hyman and Gary Taubes. Sufficient stated. 

Brightline is similar to Meals Addicts Nameless, which is free, versus round $500 for Brightline. Picture that.

My Shiny Line Consuming Evaluate

Don’t comply with the recommendation of somebody who tells you to place tape over your mouth to forestall you from consuming. 

Brightline is low calorie and seems to be low carb. It comprises a ton of greens, however that’s not essentially going to fulfill you in the event you’re not consuming an affordable portion of different meals with them. 

Brightline rejects all of your inside cues. These exist for a purpose, and it’s best to by no means be shamed to your starvation or for desirous to eat cake at your marriage ceremony. 

This eating regimen convinces people who they’re addicts who can’t belief or management their our bodies. That’s insane. It additionally saps all of the enjoyment from consuming and amps up anxiousness round meals. 

A eating regimen that tells you to not train is both not primarily based in science or, is depriving you of enough energy or, is depriving you of an outlet to your stress. In all probability all of those, truly. 

You’ll should pack your personal meals for events and potlucks and no matter else, and in eating places, you’ll should haul out a scale and weigh your meals. 

I warning everybody to not trade one obsession with one other, and by no means weigh meals or blatantly eating regimen in entrance of children. 

Folks in danger for disordered consuming (and possibly those that don’t know if they’re) shouldn’t comply with this eating regimen. It’s like one enormous set off. 

Consuming the Brightline manner gained’t essentially treatment you of your ‘meals dependancy’, as a result of when you’ve got these, you a lot have underlying points that want caring for. Meals is usually only a symptom of one thing bigger. 

This eating regimen is a punishing, shaming advertising and marketing monster, and though it might work for some individuals, time will inform if it’s sustainable. I undoubtedly DO NOT suggest it. 

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