Yamaha is formally withdrawing from the ebike and efficiency eMTB market within the USA from the tip of this yr, not less than from the retail facet. What which means is that your native Yamaha vendor store within the US will probably be promoting out no matter stock of ebikes they’ve in inventory – at closely discounted costs, no much less. However there received’t be any extra new ebikes coming in. Yamaha USA does say they’ll nonetheless honor their extra-long warranties. But it surely appears the ‘ebikes in bike outlets’ enterprise mannequin simply wasn’t reducing it within the US. We’ll have to attend and see what this implies on a extra world scale.
Yamaha withdraws from the US retail ebike market
Over the weekend we began listening to that Yamaha Motor Company USA – the American mum or dad model behind all the pieces from Yamaha bikes, ATVs, golf carts, boat motors to Yamaha Energy Help Bicycles (aka ebikes) – has been informing their sellers that they’re getting out of promoting their very own ebikes. Reddit’s r/Yamahaebikes shared an official letter despatched out to vendor outlets.
Apparently, after 6 years of promoting ebikes via some bike and a few impartial bike outlets, together with the increase & a post-COVID bust in ebike gross sales, the numbers simply weren’t including up. It appears Yamaha simply couldn’t compete with mixture of low-cost on-line direct gross sales or extra established high-end eMTB gross sales via conventional bikeshops. So, they’re placing a cease to vendor ebike gross sales within the US as soon as the present 60%-off, cashback & prolonged 5-year guarantee of their ‘Fan Promotion’ gross sales filter all of the US ebike stock.
Yamaha USA additionally assures that they’ll preserve offering spare elements, service & customer support assist flowing to maintain everybody who’s purchased a Yamaha ebike pedaling via their full 5-year guarantee.
Attainable world & OEM impacts?
Now, as to the broader impacts of this pull-out, we all know a bit much less.
Ought to we anticipate an analogous destiny to impression Yamaha ebikes in bike outlets extra globally?
We’ve requested each our US & European Yamaha ebike contacts. And to this point have solely heard again from the Individuals who couldn’t communicate to broader impacts, however may solely reiterate that “present clients can relaxation assured that Yamaha will proceed with elements and guarantee service” to maintain their ebikes going.
Whereas the identical ‘ebike vs. moto vs. bike vendor’ argument might be an even bigger situation globally. We’d guess that, is unlikely to have any further-reaching direct impression on Yamaha ebike Methods themselves. Yamaha has been manufacturing ebike motors since 1993. They celebrated their thirtieth anniversary of Energy Help System ebike motors with a particular version YDX Moro 07 final yr. And we nonetheless see them within the broader OEM ebike motor market as competitors to the likes of Bosch and Shimano. It’s true that we see fewer ebike manufacturers instantly spec’ing Yamaha motors as we did within the latest previous from BH, Ghost, Lapierre & extra. However Big & Liv nonetheless prominently use Yamaha SyncDrive motors of their premium eMTBs.
Full textual content of Yamaha letter to ebike sellers through Reddit:
YAMAHA MOTOR CORPORATION, U.S.A.
Expensive Yamaha eBike Vendor,
We need to thanks on your partnership and for your online business in buying and retailing Yamaha eBikes, and for proudly representing the Yamaha model. Nonetheless, as you understand, the mix of a post-COVID oversupply inside the complete bicycle business, coupled with a major softening of the market, has resulted in a very difficult enterprise surroundings the place this can be very tough to attain a sustainable enterprise mannequin. Given these market situations, we remorse to tell you that Yamaha has made the tough choice to withdraw from the U.S. eBike enterprise and stop wholesaling models efficient the tip of this yr.
Yamaha Motor Company, U.S.A. (YMUS) entered the U.S. eBike market in 2018, and now we have loved the chance to accomplice with you these previous six years to promote thrilling, high-quality, all-road, mountain, and health/life-style eBikes.
We’ll proceed to assist your dealership within the promote down of your stock by extending the present “Fan Promotion” program the place clients might obtain as much as 60% off their buy of a brand new Yamaha eBike. This “Fan Promotion” program will probably be supplied on all models retailed and guarantee registered via June 30, 2025. YMUS will proceed to offer elements, service, and buyer assist in america each now and in assist of our restricted 5-year guarantee.
Lastly, we want to categorical our honest appreciation and gratitude to you and your workers on your dedication and assist of the Yamaha eBike enterprise.
Thanks on your understanding and assist.
YamahaBicycles.com within the USA & World.Yamaha-Motor.com globally
