Merlin Cycles have labored with Crono for a variety of years now. We had been impressed with the vary and high quality of their workmanship from the primary day we noticed them, and are proud to be the one retailer within the UK to buy them from. A model that’s well-known in Europe, Crono have been producing a number of the greatest biking footwear since 1973.
We meet up with Bengt from Crono to inform us a little bit bit extra in regards to the model.
Inform us a bit in regards to the historical past of Crono footwear? When did the corporate start and the place are you primarily based?
We’re primarily based in Treviso, within the Veneto Area – the heartland of Italian Biking. Wealthy in biking historical past, well-known climbs, nice meals and wine. The key a part of the Italian biking trade relies within the Veneto Area.
Italy have to be a incredible place to journey bikes. Do the individuals who work at Crono journey bikes themselves?
Some are, however all are consultants in shoe making with lengthy expertise from shoe making.
What number of footwear per yr do you make?Â
We’re proud to provide a restricted amount round 25.000pair yearly. It’s a restricted amount, however that allows us to concentrate on the standard of the product for the higher a part of the market.
What’s the key promoting level of Crono footwear versus the competitors?
We produce our footwear ourselves in our personal manufacturing unit. We now have full management of the event of the footwear and the manufacturing is run by skilled individuals of shoe making. We use one of the best supplies solely. We’re happy with the MULTICONTACT CLOSURE SYSTEM which we developed along with BOA. The MULTICONTACT CLOSURE SYSTEM trickles right down to the ARCH WRAP SYSTEM for extra reasonably priced fashions. Snug footwear for efficiency using
Which self-discipline are you seeing is the preferred on the minute? How has the market modified for you?Â
Gravel is a pleasant addition to the prevailing highway and MTB segments, which stay sturdy. We do count on additional progress of high quality footwear for segments like bike packing, for instance. We now have developed particular footwear along with Vibram for one of the best using expertise.
Why did you select Merlin as your unique UK associate?Â
Merlin is a critical associate, centered on the efficiency a part of the market. Very responsive and fast to market with its internally built-in advertising and marketing group. Merlin has educated workers with efficiency using expertise.
What can we count on to see over the subsequent few years from Crono?Â
Steady growth with improved manufacturing expertise in collaboration with riders and companions. We’re at present investing new and fashionable equipment, and you’ll discover fascinating new options in future fashions to return. We may also proceed to put money into strategies that defend the setting, respecting human values, and prioritizes the well-being of our prospects and workers.
Thanks on your time Bengt
See the total vary of Crono Sneakers obtainable solely from Merlin Cycles right here
