Generally I get up in a chilly sweat frightened that the biking business shouldn’t be doing sufficient to avoid wasting the planet:

Like, you’d assume making bikes–nonetheless essentially the most environment friendly mode of transportation humanity has each devised–could be sufficient, proper?
Apparently although 65 p.c of people that answered some type of survey do in truth need to see the bike business have interaction in “local weather advocacy:”

The story says “solely” however 65% appears like loads to me–although as somebody who’d be prepared to pay a premium for them to close up about it as soon as and for all I understand I’m biased. No offense to John Burke, after all:
Folks give him a tough time, however I like that John Burke thinks he can repair the whole lot:

Granted, I haven’t learn the e-book, however I believe it’s cute he’s at all times making earnest to-do lists:

I don’t know what a single a kind of 16 “detailed options” is, however I discover the utter futility of the entire endeavor oddly endearing.
As for the video, it’s additionally principally a listing, although he begins off with a narrative about using with Rory Kennedy 10 years in the past:

Wait, he believes in local weather change and the moon touchdown?!? What’s subsequent, Burke? Evolution?!?
Anyway, he goes on to elucidate that she advised him in 10 years that is what folks (presumably those who’re left after the planet local weather adjustments us to loss of life) will probably be saying:

Consider this was ten years in the past, and no person in the present day is talking previously tense. The truth is, I even checked the Local weather Clock:

And based on them we’ve nonetheless bought 4 entire years left–perhaps much more if we get extra girls in parliaments:

Why is extra girls in parliaments good for the planet? I don’t know. So far as I can inform the local weather is principally an indignant god that have to be appeased. However I’m not going to argue with any of it lest somebody accuse me of being a local weather change denier.
Now, what I’m getting right here is that 10 years in the past Rory Kennedy advised John Burke we’ve got 10 years, so he instantly began performing some local weather stuff at Trek, and now right here we’re 10 years later, no person’s talking previously tense, and we nonetheless have 4 extra years even based on the whackadoodles who run the Local weather Clock:

[Greta gets whatever she wants. That’s what makes Greta Greta.]
So from all of this we will safely conclude that John Burke is taking credit score for single-handedly saving the planet.
Good job, John Burke. That was a detailed one.
So how did he save the planet? I’m unsure; I skipped by means of the video, however I believe he began transport bikes in smaller packing containers. Although it’s price noting that 10 years in the past Trek had just one bicycle that required a battery:

[From here.]
And now they’ve bought a metric assload of bikes that require batteries:

Like, principally they’ve electrified like half their catalog. And that’s not counting all of the non-e-bikes that also want batteries simply to shift. Even a 105-level highway bike must be plugged in as of late.
(Right here is an trustworthy query: is a Trek T80+ nonetheless viable in the present day? Are you able to get substitute batteries for it? I actually don’t know.)
So I ask you girls and gents: How did we handle take essentially the most environment friendly machine ever created and undermine that effectivity by placing a bunch of gratuitous batteries throughout it that should be mined, all whereas congratulating ourselves for all of the issues we’re been doing to avoid wasting the planet?

And sure, I get it–the batteries require extra sources than the common bikes, however that’s offset by the truth that e-bikes are getting folks out of their vehicles. Oh, wait–

I’m not saying e-bikes haven’t turn out to be a significant a part of the transportation panorama; all I’m saying is that we simply maintain driving an increasing number of it doesn’t matter what. See that dip? Principally, locking folks of their houses and telling them they’re going to die is about it’s the solely technique to maintain folks on this nation from driving.
So I’d like to congratulate the bicycle business for all it’s doing to avoid wasting the planet, and I’ll completely accomplish that simply as quickly as all these firms announce that they’ll not produce bikes that require batteries and that they’ll stop helmet manufacturing instantly.

Pretend truth I simply made up: 32% of that plastic will probably be bicycle helmets.
And in different sustainability information, I fully missed that Vittoria’s making a brand new tire out of meals and rubbish:

If they’ll make a great tire out of outdated crap then that’s genuinely implausible. Nonetheless, I actually don’t need to reside in a world the place folks deal with using on black tires like carrying a fur coat:

Additionally, whereas the uncooked supplies could also be completely different, we’ve ridden down this highway on over-inflated tires earlier than:

Bear in mind the coloured tire craze of the late ’90s and early aughts?

You may guess who identified the folly of this on the time:

I admit to not figuring out a lot about tire compounds, however I do know tires are principally black once more, and I’m guessing this is the reason. Continental used promote coloured tires and market its “Activated Silica Compound,” however now their tires are black they usually’re pushing the soot content material as a substitute:

I assume “black soot” doesn’t have the identical ring to it.
As for the brand new Vittorias, I assume they’re nonetheless being examined:

That looks like one thing you’d need to know. However the coloration matches the filth, which ought to make them successful on the gravel scene.
Spoeaking of gravel, a reader informs me that the New York Instances says that is the most effective e-book:

And that it’s like using a motorcycle on gravel:

Slippery and nerve-racking? Should’ve been utilizing these recycled tires.
Marvel what strain they had been operating…

