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Tuesday, November 4, 2025

Brightline Consuming Evaluation: A Disgrace-Crammed Advertising and marketing Monster


This Brightline Consuming evaluation is an opinion piece. 

I’ve gotten so many requests for a Brightline Consuming evaluation, so right here we go!

What’s Brightline Consuming?

Brightline claims that it helps folks dwell ‘pleased, skinny, and free’. 

The weight loss program relies off of the premise that identical to people who smoke who can’t have one cigarette each from time to time, people who find themselves ‘addicted’ to sugar and flour can’t eat these meals. 

Ever. Once more. Not honey, maple syrup, or sweetener. Not almond flour, oat flour, or white flour. Nothing.

Simply to get this out of the way in which, there’s no compelling analysis that meals is addictive. The research on sugar habit – are largely achieved on rodents and their methodology is defective.

One of many extra standard sugar habit research was achieved on rats whose entry to sugar was restricted, then allowed – ensuing within the rats binging on pure sugar.

However people typically don’t eat pure sugar, and we don’t dwell in a restrictive atmosphere. Properly, except you’re on a weight loss program like Brightline, however I digress.

Regardless of the analysis that exhibits that meals vs drug habit aren’t the identical issues, I perceive that some folks do actually imagine and really feel that they’re hooked on issues like sugar and white flour. Though that’s anecdotal proof, we will’t ignore it. 

I can’t precisely inform an individual that what they’re feeling isn’t true, however I can very properly inform them what I consider the weight loss program they’re following.

How Does Vibrant Line Consuming Work?

The Vibrant Traces are like traces within the sand you must by no means cross. They’re:

Sugar: Get rid of out of your weight loss program utterly

Flour: Get rid of out of your weight loss program utterly. Not simply white flour, both: all flour, even when it’s rice or almond or no matter. 

Parts: Every little thing you eat should be weighed, measured, and logged

Meals: No snacking between meals

Each morsel of meals should be weighed and measured. Blended dishes like casseroles aren’t really useful, as a result of it’s powerful to find out how every ingredient matches into your each day allowances. 

Even in eating places, you have to get out your trusty scale and weigh out your meals. That sounds actually fucking embarrassing and dysfunctional, to be trustworthy.

Brightline does provide the ‘one plate rule’ as properly, which signifies that as an alternative of weighing your lunch in a restaurant, you might be allowed only one plate. 

It’s virtually as if this weight loss program trades one ‘habit’ for an additional: consuming versus obsessive weighing and measuring. 

Simply as an apart, because the mom of two pre-teens, I’d be extraordinarily fearful about the kind of meals relationship I’d be modelling with Brightline. It’s one factor to be conscious about what you eat, and one other to be obsessive about it. 

The Vibrant Line Consuming Plan

Brightline doesn’t give particular meals plans; as an alternative, you get the skeleton of what you’re assigned for a day. For instance, a girl will get the next:

Breakfast: 1 fruit, 1 breakfast grain, 1 protein

Lunch: 1 fruit, 1 fats, 1 protein, 6oz greens

Dinner: 1 protein, 1 fats, 6oz greens, 8oz salad (there’s a distinction?)

Irrespective of who you might be, you get the identical plan. It’s one-size-fits-all, 1200 calorie weight loss program. 

Though some Brightline followers say they modify their consuming in accordance with their measurement and starvation, it seems as if this isn’t really useful. In the event you do make changes, you’ll want to do it constantly, which means every single day – not simply including a snack while you like or a bigger meal as a result of it’s your birthday. 

Trusting your physique isn’t a factor with this weight loss program; basically Brightline tells you that your physique isn’t to be trusted, ever. 

Does that sound wholesome to you?

In the event you worth weight reduction over emotional well being, you would possibly must re-examine your priorities. These two issues do NOT must be mutually unique. 

It’s doable to realize a wholesome weight and never sacrifice emotional, bodily, or monetary well being. You would possibly must first discover your ‘why’, which brings me to my subsequent level:

For the entire psychology expertise that Susan Peirce Thompson says she has, she spends lots of time telling folks learn how to eat and never lots of time asking folks to determine their ‘why’.

The ‘why’ is the one most necessary a part of any consuming plan. The ‘why’ is what you ask your self while you go on weight loss program after weight loss program, otherwise you binge eat, otherwise you imagine you’re ‘addicted’ to sugar. WHY. Why am I consuming this fashion? 

Though Brightline likes to diagnose folks with ‘meals habit’, is the way in which you’re consuming since you’re actually hooked on meals or, is it due to some underlying emotional concern? 

Meals is all too usually a symptom, not a trigger. Please keep in mind that. So happening weight loss program after weight loss program, even punitive, ultra-structured diets like this one, won’t ever assist you to obtain significant change in case you don’t first resolve what’s making you overeat within the first place. Interval.

There’s lots of ‘powerful love’ and hyperbole on this weight loss program. 

Followers keep away from the ‘NMF’s, which means, ‘Not My Meals’. Any meals that’s off limits is ‘NMF’. As a dietitian, going onto boards and remark sections and seeing what individuals are writing is disturbing.

There’s a ton of ‘poisonous NMF’ and ‘my husband eats S + F (sugar and flour) and it’s so unhealthy for him blah blah blah’…as if everyone seems to be killing themselves with regular meals however the Brightline folks have the key to well being and wellness.

These folks could have misplaced a considerable quantity of weight, however they don’t appear to be emotionally wholesome when it comes to their relationships with meals. You shouldn’t really feel like you may’t eat your personal marriage ceremony cake, however this was one Brightline follower’s dilemma. 

In the event you go off plan, you’re instantly thought of an ‘addict’, which is, properly, disturbing. Discuss shaming, wow.

 

One reviewer acknowledged, “The Fb web page scared me, folks upset with lacking their one fruit, contacting Susan for particular permission so as to add an additional carb as a result of they’re hungry on a regular basis, worrying that they can’t eat a slice of marriage ceremony cake at their very own marriage ceremony as a result of it’s “not their meals”.” 

Thompson recommends placing tape over your mouth whereas cooking so that you don’t take any BLTs, or ‘Bites, Licks, and Tastes’. I’ve by no means heard of something extra shaming and degrading in a weight loss program than suggesting an individual put tape on their mouth to cease them from consuming.

Do you significantly need to take recommendation from an individual who tells you to do that?

She tells followers that starvation is a sense that we simply must study to dwell with. 

She’s mistaken. Bodily starvation is your physique telling you that it wants one thing. Why is {that a} unhealthy and shameful factor? This weight loss program utterly rejects your physique’s inner cues and replaces them completely with exterior guidelines. Positive, folks say it eliminates the ‘guesswork’ of weight-reduction plan, however that’s a heck of a tradeoff.

 

The motto of ‘Completely happy, Skinny, and Free’ insinuates that being pleased hinges on thinness, which is totally tousled. 

Thompson pushes the idea of a ‘proper sized physique’. I perceive the which means of this, however telling those that they’ve to seek out their ‘proper measurement’ is offensive and incorrect.

All of us exist inside a variety, and to name it ‘proper’ or ‘mistaken’ isn’t acceptable. If I achieve 10 kilos, am I now ‘mistaken’? Gross.

 

Thompson tells followers that they should obtain ‘meals neutrality’, which means impartial emotions about meals. As in, no extra being enthusiastic about consuming. In the event you’re enthusiastic about consuming, you should be an addict, in accordance with Brightline.

 

Thompson says that individuals who don’t train really lose extra weight and maintain it off. 

Not solely does she declare that compensatory habits – like overeating to make up for energy burned, and permissiveness since you’ve labored out – ruins your weight loss program, however she additionally makes the extremely offside assertion that train ‘drains your willpower’ and due to this fact you’ll have much less of it on your weight loss program.

‘Train helps you keep heavy’. Uh, no. It doesn’t.

Whereas train alone isn’t nice for weight reduction – I at all times say weight is misplaced within the kitchen – scaring folks away from one thing that has nice worth for bodily and emotional well being is admittedly reckless. In case your weight loss program is that strict and that low in energy that it doesn’t go away room for train, that’s a RED FLAG X 10000.

She goes on to say that after a number of months of being on the weight loss program, you may incorporate train. Discuss combined alerts. Inform those that train retains you fats, however then give them permission to do it. What?

Thompson additionally makes some fascinating claims.

She says that earlier than happening her weight loss program, she went from a measurement 4 to a measurement 24 in 3 months, which is bodily inconceivable.

She claims that Brightline is ‘the simplest weight loss program on this planet’, however there’s zero proof of this. She does ‘analysis’ on her personal purchasers, and for all of her boasting she additionally has by no means revealed a peer-reviewed paper. 

She claims {that a} Brightline follower with sort 1 diabetes was in a position to come off insulin. This declare isn’t solely inconceivable, it’s additionally irresponsible and harmful.

Brightline Consuming is a advertising and marketing machine. All the net weblog opinions of it comprise a number of affiliate hyperlinks, are clearly biased, and maybe sponsored. The Amazon opinions of the ebook are overwhelmingly constructive however while you look intently, a lot of them have been written on the identical precise date. HM.

The Brightline web site is like one enormous gross sales pitch. And, though there are free movies of Thompson talking her truths, you then must pay to have entry to every little thing else. The bootcamps, Brightlifers, Rezoom for while you fall off the wagon, and even a Fb help group. It’s a complete bait and swap. 

 

This weight loss program is endorsed by charlatans like Mark Hyman and Gary Taubes. Sufficient mentioned. 

Brightline is similar to Meals Addicts Nameless, which is free, versus round $500 for Brightline. Picture that.

My Vibrant Line Consuming Evaluation

Don’t comply with the recommendation of somebody who tells you to place tape over your mouth to stop you from consuming. 

Brightline is low calorie and seems to be low carb. It comprises a ton of greens, however that’s not essentially going to fulfill you in case you’re not consuming an affordable portion of different meals with them. 

Brightline rejects all of your inner cues. These exist for a cause, and you must by no means be shamed on your starvation or for desirous to eat cake at your marriage ceremony. 

This weight loss program convinces those that they’re addicts who can’t belief or management their our bodies. That’s insane. It additionally saps all of the enjoyment from consuming and amps up nervousness round meals. 

A weight loss program that tells you to not train is both not primarily based in science or, is depriving you of ample energy or, is depriving you of an outlet on your stress. Most likely all of those, really. 

You’ll must pack your personal meals for events and potlucks and no matter else, and in eating places, you’ll must haul out a scale and weigh your meals. 

I warning everybody to not alternate one obsession with one other, and by no means weigh meals or blatantly weight loss program in entrance of children. 

Individuals in danger for disordered consuming (and possibly those that don’t know if they’re) mustn’t comply with this weight loss program. It’s like one enormous set off. 

Consuming the Brightline means received’t essentially treatment you of your ‘meals habit’, as a result of when you’ve got these, you a lot have underlying points that want caring for. Meals is commonly only a symptom of one thing bigger. 

This weight loss program is a punishing, shaming advertising and marketing monster, and though it could work for some folks, time will inform if it’s sustainable. I undoubtedly DO NOT suggest it. 

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