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Monday, November 3, 2025

Zwift Journey: Indoor coaching model’s re-entry into {hardware} market is completely not what we have been anticipating


When, only a few weeks again, Zwift shocked me with an invitation to preview a secret piece of {hardware} my creativeness ran wild. What may it’s? My preliminary response, based mostly on the demise of the unique Zwift Journey good bike again in 2022, in addition to its comparatively current authorized run-in with Wahoo was ‘wow, I assumed Zwift was via with {hardware}’. That spat culminated in a slap on the wrist for patent infringement and the speedy withdrawal of its Zwift Hub One coach, a bit of equipment so new the orange paint was barely dry. Ouch!

Then I remembered Zwift’s equally current, however genius Play controllers that supply responsive, real-time management of the platform out of your handlebars. After all, that’s it –  Zwift’s a tech firm, so this launch is definite to be a really superior chunk of gaming ’n coaching wizardry. Proper?



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